IHOP Opening A New Fast-Casual Restaurant Called Flip'd

Big things are happening at the International House of Pancakes. The popular breakfast joint announced they'll be opening a new fast casual restaurant called Flip'd. Don't worry, though, IHOP isn't going anywhere. This isn't an IHOB situation, either, so don't expect to find out this was a prank next week. Here's everything you need to know about Flip'd.

IHOP wants to create a faster, still delicious breakfast option for people on the go. "The new brand aims to fill a gap in the restaurant space by focusing on freshly-made breakfast foods and beverages with speed and convenience in mind, directly addressing a growing consumer demand in densely populated city centers," IHOP's press release about Flip'd explains.

Jay Johns, President of IHOP, added a bit of context for their decision to make a fast casual version of their chain. “In looking at what exists today in terms of fresh, fast menu options -- particularly at breakfast -- there’s still tremendous opportunity for growth,” he said. "We designed Flip’d by IHOP to deliver on what folks told us they want and need from a trusted brand like IHOP in a fast-casual setting, putting an emphasis on quality ingredients, speed, to-go and delivery.”

IHOP customers will still be able to get some of their favorite menu items at Flip'd, as well. IHOP provided a sneak peak at the upcoming menu:

A Build Your Own Pancake Bar with a choice of made-in-house pancakes or oatmeal as a base and a variety of mix-ins and toppings from the Top It Off bar, such as fresh blueberries, strawberries, and pineapple; fruit compotes; chocolate chips; caramel sauce and more
Egg combos with choice of breakfast meats and an assortment of Egg Sandwiches made with two scrambled eggs and premium toppings on a toasted Brioche bun
A variety of made-to-order breakfast burritos and bowls with options like the Bacon Temptation with two eggs, hickory-smoked bacon, roasted tomatoes and queso over crispy breakfast potatoes, or The Garden with baby arugula, sautéed mushrooms, roasted tomatoes and avocado cream sauce over crispy breakfast potatoes.
Ultimate Sandwiches with choice of an all-natural Black Angus Steakburger, Buttermilk Crispy Chicken from all-natural breast meat, or grilled chicken breast.
Freshly-squeezed orange juice, Signature Coffee Brews, including Nitro and specialty espresso beverages
Grab-and-go salads and wraps, freshly-baked goods and more

IHOP plans to open Flip’d in Atlanta next April. Additional locations are expected to open in New York City, Washington D.C., Denver, and San Francisco later in 2020.

Photo: IHOP

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